Case Studies & Reports

REPORT

The revenue sources for websites making available copyright content without consent in the EU

March 2015

This report analyses the revenue sources for the 250 most popular websites accessible to users in key territories in the European Union (Germany, Spain, France, Italy and the United Kingdom) as of September 2014 when the data was collected. These websites are identified by Incopro’s Infringement Index; sites that either infringe copyright or that facilitate infringement of copyright (whether knowingly or not), by making available films and television programmes to the public, without the licence or consent of the owners of the copyrights in those works (“top 250 unauthorised sites/sites”).

View

REPORT

2014 Site blocking efficacy study – UK

This report evaluates the efficacy of site blocking in terms of:

  • The direct impact on relevant blocked sites in the UK;
  • The impact on similar sites that are not blocked;
  • The impact on the overall piracy landscape.
View

REPORT

Eficácia do bloqueio de sítios em Portugal

INCOPRO compiled this report to assess the efficacy of site blocking in Portugal, after blocking orders were implemented in November and December 2015.

This report also provides an overview of the current landscape for unauthorised websites that are used to obtain unauthorised film and television content in Portugal.

The findings in this report show that overall the blocks have had a positive impact, reducing the usage in Portugal of the websites targeted by the blocking orders in Portugal by at least 60%.

View

REPORT

Site blocking efficacy in Portugal

INCOPRO compiled this report to assess the efficacy of site blocking in Portugal, after blocking orders were implemented in November and December 2015.

This report also provides an overview of the current landscape for unauthorised websites that are used to obtain unauthorised film and television content in Portugal.

The findings in this report show that overall the blocks have had a positive impact, reducing the usage in Portugal of the websites targeted by the blocking orders in Portugal by at least 60%.

View

CASE STUDY

Social Media & Clustering Case Study

INCOPRO has removed 11,462 Instagram users and 79,3954 Instagram posts on behalf of clients in the 12 month period from April 2015, and this was before we added WeChat to our monitoring scope.

The main issue on Instagram is centred on so-called “clusters”, this is where one user or post is linked to another based on a unique identifier. For example, an Instagram user may watermark their pictures with a WeChat ID, this same ID may be found in the “about me” section of another user. By this method we are able to link together different Instagram users, and connect them to any external avenues of sale they may be using- in the case of Instagram it is often WeChat.  We are able to discover the true scope of a counterfeiter and take down all the accounts they use, eliminating the problem fully.

We have noticed that counterfeiters’ behaviour on social media has shifted from the very obvious, for example using the brand names in their user names to attract views, to now having the entire operation on social media from initial contact to payment or using clusters of social media accounts to bypass the difficulties with visibility of a domain or marketplace listing.

Using the data TALISMAN collects, we have helped social media platforms understand the extent to which counterfeiters are exploiting their platforms, leading to their policies changing and them being more open to blocking users and rethinking what amounts to trademark infringement.

View

CASE STUDY

FMCG Case Study

INCOPRO analysts worked with a global FMCG client experiencing a high level of counterfeiting for one of their products across a number of e-commerce platforms. INCOPRO committed to reducing their problem by 75% within the first 3 months.

In order to tackle this online infringement INCOPRO focussed on two key aspects to reduce the problem:

1. Large sellers to reduce volume and visibility of counterfeit product (these are the sellers with large stock, active sales, and large amount of listings)
2. Removing stores of re-offending sellers to prevent the re-listing of the infringing items in the future

For example, a seller was using the “Ali Express” marketplace to offer over 240,000 units of the product. The Alibaba seller was removed from the marketplace entirely by sending multiple automated notices to the platform and after direct contact with the platform from our Mandarin and Cantonese speaking analysts. Similarly, an eBay marketplace seller was identified who had already sold over 600 infringing units and had many more listings for the product available for purchase. INCOPRO immediately removed all infringing listings for this seller from eBay.

Using our TALISMAN system and expert analysts our pre-agreed enforcement target was by far exceeded with 86% of the counterfeit product being removed from the top 5 problematic marketplaces within the first 3 months.

View

CASE STUDY

INCOPRO Legal Network Case Study

To stand out from the competition and expand their business, law firms need to be able to differentiate their services and areas of expertise. IP owners also need an effective way of consulting with legal experts in different territories, in order to evaluate their enforcement options.

INCOPRO recognised a need to identify the leading intellectual property experts in key countries, hence the creation of the INCOPRO Legal Network. The network operates as a referral mechanism, which not only benefits the law firm partners who are invited to participate in the network, but also assists IP owners by providing a trusted source of legal advice and /or enforcement services in specific territories outside the UK.

US law firm Jenner & Block has a highly acclaimed Content, Media & Entertainment practice. They were the first firm to understand the benefits of the network and were keen to sign up for access to market-leading technology and to share expertise and knowledge with their peers. As a direct result of joining the INCOPRO Legal Network, Jenner & Block were approached by a prestigious brand owner to represent their interests in the US market.

View